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The iPhone X’s archnemesis: identical twins

The iPhone X’s archnemesis: identical twins

When Apple announced its $1k iPhone X back in September, we learned they were ditching the home screen button log-in for something snazzier: facial recognition.

The company touted it as a more secure upgrade to its existing TouchID feature — but, it turns out the tech can be easily tricked by human genetics.

Apple’s upgrade

The new system, called Face ID, utilizes a new TrueDepth camera, which projects 30k “invisible dots” onto a user’s face creating a 3D model that verifies identity and unlocks the screen.

The tech is also equipped with an A11 bionic chip, which allows it to enlist machine learning to detect changes in a user’s appearance. As Forbes writes, “you can put on glasses, wear a hat, grow a beard. Even wild makeup will not fool Face ID… it will know you.”

Apple claims this system only allows for a 1 in 1m chance of someone else accessing your phone, compared to TouchID’s 1 in 50k.


Sounds great — unless you’re an identical twin

Mashable experimented and found that the phone’s Face ID couldn’t distinguish between sets of identical twins: they could easily log into each other’s devices. This wasn’t an issue with TouchID, as identical twins have different fingerprints.

Roughly 3.2% of the world’s population are twins, and about one-third of them are identical — so, this isn’t an insignificant issue.

But to be fair, even the parents of identical twins have a tough time telling them apart, so how much can you really blame tech here?

I guess nothing is perfect, we’re still trying to figure out how to unlock the iPhone, here is a resource to help figure it out:

FDA gives e-cigs a new lease on #vapelife

Last May, the FDA gave e-cigarette companies an ultimatum: they had until 2018 (approximately 18 months) to submit any products released after 2007 for review. This entailed a costly application process likely to blow the smoke out of budding vape companies.

Analysts bore it as the kiss of death for a $3.7B US vape-conomy, with headlines like “R.I.P electronic cigarette industry” and “Vapes take their last drag” (OK, we made that one up).

Turns out, these doomsday predictions were a bit premature.

As of Friday, the FDA reneged on its deadline

Instead, they’ll delay reviewing e-cigarettes for safety until 2022 to give themselves more time to come up with robust regulations for the devices.

It’s a huge (if temporary) win for e-cig companies, and a vote of confidence from the FDA that they may, in fact, be a “lower-risk alternative to smokers.”

But, as the FDA commissioner himself also says:

“We don’t fully understand [them]”

E-cigs, which vaporize nicotine-containing liquids in fun fruity flavors like “bad apple” or “what a melon,” are generally considered less dangerous than cigarettes.

However, vapes also relatively new and, thus far, largely unregulated, so we don’t really know how they affect people’s health long term.

Maybe they’re the lesser of 2 evils… or maybe they’re just evil. Who’s to say, really?

Any day of the week, I’d prefer  to smoke a nice Cuban cigar over any flavored vaporizer anyways.  Especially those sweet Montecristo cigars.  Ironically, I get them shipped from Cigars Canada, if that’s your thing, then check them out!


Kmart’s in the middle of a pretty ‘bananas’ lawsuit

Costume company Rasta Imposta is suing Kmart after the department store switched to another company’s banana suit costume this year.

Rasta’s claiming the imposta’s design infringes on their copyright — and we’re no experts on costume law, but this claim seems a little rotten.

Apparently, Rasta Imposta likes to sue

According to Bloomberg, there have been 2 other cases where a company sued others for selling similar banana costumes — both of which were settled, which means no one knows how this claim will hold up in court.

But there’s a chance Rasta Imposta gets what they want, due to a recent supreme court ruling in favor of Varsity brands’ lawsuit against Star Athletica, regarding the likeness of their cheerleading uniforms.

What do the experts have to say?

Not much. According to Cornell legal scholar James Grimmelmann, there is still a lot of gray area when it comes to laws involving clothing.

While companies like Saban Capital are successfully suing the pants off of anyone who thinks to knockoff their Mighty Morphin’ Power Rangers costumes, claims over banana-likeness is a little harder to pinpoint.

“There is no originality in bananas because bananas grow on trees. A banana’s yellow color, tapered shape, or black ends can’t be copyrighted because that’s what bananas look like in nature,” Grimmelmann explained.

In other words, not a lot of ways to get creative when jumping into the world of banana suit costumes.   A word of advice, if you are looking for an affordable suit, there is better options out there.

This may open up a can of worms

Unfortunately for the costume industry, Grimmelman fears this Rasta Imposta lawsuitcould be the first in a wave of copyright lawsuits over fairly generic Halloween costume designs — and the fashion industry in general.

In other words, hide your knockoff vampire capes, department stores, because companies like Rasta are out for blood.

Hipster packaging is #lucrative

What do you think when you see a twenty-something Instagramming their food? Social media-obsessed millennial? Guilty self-reflection?

If you’re Brooklyn-based ice cream maker, Van Leeuwen, you see one thing: CASH. MONEY.

You eat with your eyes first

Just by switching their packaging from standard to, let’s call it, hipster-crayon, the 9-year old company managed to boost their sales 50% in 6 months.

The success is all due to their pints being what experts at design firm Pentagram, call “very Instagrammable.” Actually what they said, not a joke. And that ‘grammability is how Leeuwen gets away with charging $20 friggin’ bucks a pint.

The devil is in the details

Remarketing junk food as “artisanal” isn’t a new phenomenon, but we’re constantly surprised at just how lucrative it can be.

Trendy sweets vendor, Maman, claims they attract 80% of their new customers from Instagram. And let’s not forget the mustachioed Mast Brothers who made an international empire charging $10 for pedestrian, remelted chocolate because it was wrapped in fancy paper.

Not to say Van Leeuwen’s frozen hipster milk isn’t worth it — for all we know it’s fantastic. But at $20 a pint, we’ll stick with our Cherry Garcia.

My favorite Gary Vaynerchuk quote

When asked about his weaknesses, Gary Vaynerchuk, founder of an 820-person company, said the following:

“The funny part is I think I kind of suck at everything… I’m a terrible student, I don’t think I’m very educated… My grammar sucks,” he said. “But I surround myself with people who don’t.”

He continued, “What I really preach a lot these days more and more is focusing more on what you’re good at instead of what you’re not good at; you tend to have a much better long-term result that way.”
Let Upwork handle your weaknesses

Website development, customer support, design, there are thousands millions who can do the things your company needs help with. stinks at. So, instead of worrying about your weaknesses, focus on what you’re good at: selling, storytelling, leading, and strategizing.

Upwork is a freelancer marketplace with +3,500 skills that cover pretty much every type of work that can be done online/remotely. Used by Airbnb, Zendesk, and Dropbox, UpWork even lets you post a job and view quality freelancers for free.

And, because they love you, Upwork’s giving you $100 off your first $500 hire.

Math class heroes

It’s not often we see a story about teachers coming out on top financially, but some educators are making millions by selling their lesson plans and craft projects to others on the web, under aliases like “Miss Kindergarten” and “Lovin Lit.”

Turns out the macaroni necklace market is booming

Sites like Teachers Pay Teachers now feature 2.4m resources and have 80k “teacher-authors” who sell products from free flash cards to year-long math units for $120.

In fact, contributors on TPT collectively made $100m last year (at least a dozen of whom are millionaires), thanks to teachers’ readiness to pay out of their own pockets for tried-and-true classroom materials.

For teachers, it’s totally worth it

Why spend your entire weekend putting together a popsicle stick craft project, when you could buy one that’s equally good, and get to leave your house on Saturdays?

TPT authors set their own prices and get 40% commissions on sales from users with free subscriptions (15% from premium members) and resources are relatively affordable, typically running from $1-15.

So, students are getting A+ lesson plans and teachers’ lives are better… seems like a win-win.

“It’s not the money, it’s the principle.” — The Principal

Some educators claim monetizing lessons stifles the practice of teachers freely sharing ideas, while others raise legal questions about whether teachers actually own the lessons they’re selling.

According to the school, lessons are the property of the district if they’re created within the scope of their employment. Problem is, most teachers already create materials for their classes on “their own time,” so that’s pretty tough to police.

Can we let teachers have this one thing?

They’re already making next to nothing for wrangling hyperactive kids all day.

And, the sad reality of the education system means that for teachers, paying out of pocket is less expensive and more accessible than asking the district for new textbooks and resources.

So maybe we just let them have this one, right?

“Shouldn’t take more than a few minutes…”

“Got a few minutes to chat?”, your boss asks as you were about to start working on that big project you keep pushing back.

But you know it’ll take take more than a “few minutes.” It always does.

Turns out, scheduling out your daily tasks like you would for a meeting can help you realize how much time you actually spend on projects and helps other people understand when you don’t have time for office “side quests.”

It’s a method called “time blocking”

Here’s how to do it, according to time management expert Kevin Kruse:

  • Consider the “Friday effect”: Most people typically work slower at the end of the day or week, so don’t kid yourself into thinking you’re going to knock out a 10-page white paper at 4pm on Friday.
  • Give yourself a buffer: Add blocks of extra time between tasks so, when you go over time, it doesn’t blow your whole schedule.
  • Treat it like a power hour: That means putting your phone on “Do not disturb,” and giving a project your undivided attention. If you think of a new task that needs to get done, make a note and address it when time’s up.
  • Flex a little: Don’t beat yourself up when your best laid plans go awry. The point of time blocking is to be more cognizant about how you use your time, not to maintain a rigid system.

Remember, there’s no silver bullet for productivity but this is an easy way to keep a level head and not stress over growing to-do lists. Or at least justify that 2-hour post-lunch nap.

Lest we forget…

Every once in awhile it’s nice to take a step back and remind ourselves of the larger picture in business. A corporate reality check of sorts.

On Monday, we got just that, with market-research group, NPD’s, awkwardly-named “Checkout Penetration Index,” showing where US consumers spend their hard-earned bacon, based off millions of online and offline receipts.

And if you were expecting a ticker tape parade for Jeff Bezos, save the confetti.

Brick and mortar is still dominating the market

95% of shoppers had purchased something from Walmart in 2016, followed by McDonald’s (89%), Target (84%), Walgreens (77%) and Dollar Tree (71%).

Meanwhile, Amazon clocked in at a surprisingly pedestrian 42%, snuggled right between KFC and Dunkin’ Donuts. Basically, all the places you’d find at your [insert local strip mall here].

Wait, so what does that mean?

For one, the largest retailer in the world (Walmart), is still dominant, employing 2.3m “associates” around the world and bringing in almost $500B in annual revenue — more than Apple, Amazon, and Microsoft combined.

Second, as much as we talk about the newest innovations, drone deliveries, and big-time acquisitions, we’d be remiss to forget the impact of core American businesses that we all know and (mostly) love in our daily lives.

T-Mobile outbids itself

After a year of talks, the FCC announced that T-Mobile won their $8B bid for 1,500 wireless licenses in the 600MHz frequency range that we know as LTE.

Which would be a big deal… if Verizon and AT&T hadn’t already had this coverage for years.

In fact, the big 2 didn’t even really participate in the auction, since they’re already eyeing the juicy 5G technology looming in the near future. So this is pretty much just T-Mobile’s attempt to hang with the big dogs.

But, their upgrades don’t fully kick in until 2020, so they’re still not 100% caught up. Slow clap for participation.

It’s all about handing over the keys to the kingdom

The auction was a pretty interesting maneuver by the FCC.

To transfer TV broadcast frequencies to other industries in need of sweet, sweet bandwidth, they first bought unused spectrum from 175 TV stations in a reverse auction (where the sellers bids to the buyer).

Then, they solicited bids for waves, raising $10B for the stations… and $7.3B towards the national debt.

So all in all, a pretty smart way for the government to skim a little off the top, while helping folks stream more junk in more places than ever before.

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